Marketing Program

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Michelle Neal

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Marketing Major

This major provides students with the fundamentals of marketing, sales, and customer service and prepares students that are pursuing four-year business and marketing degrees. The major is well suited to provide academic and career foundations for marketing related fields including communication skills, marketing concepts and techniques, and related technologies.

Major Requirements: 9 courses totaling 23 units

Required courses:

Business G100            Introduction to Business - 3 Units
Business G139            Business Communications - 3 Units
Marketing G100           Principles of Marketing - 3 Units
Management G115      Behavioral Management - 3 Units
Management G140      Organization and Professional Values/Ethics - 2 Units
Business G170            Introduction to Business Software Solutions - 3 Units
Management G174      U.S. Physical Distribution and Logistics - 3 Units
Marketing G185           International Marketing - 3 Units
Marketing G186           International Marketing and the Internet - 3 Units